L’Afrique C’est Chic World
Since 2015
L’Afrique C’est Chic World is a platform for economic, social and cultural innovation, generating well-being, industries, startups and jobs in Africa. Between imagination, method and metamorphosis, between traditions, generations and modernity, between youth, wisdom and roots, between technology, digital and innovation, this original production draws its inspiration from Africa’s ancient and modern cultural heritage.
Its “Adinkra 5.0” symbols have been revisited with a positive vision of the Continent’s image. The aim of this new creative universe is to constantly reinvent Africa, to regenerate its values, to recompose its links and to transmit new meaning to younger generations.
All this through a new creative background, a new narrative form, a lexical field, a language, a source code, a new combination of messenger ideograms and graphic motifs, anchored in the African matrix and propelled into an Afrofuturist world endowed with infinite energies and possibilities, at the service of Africa’s development and influence.
L’Afrique
Digital
An Afrofuturistic world of infinite energy and possibilities
C’est Chic
Social
Afterwork, professional, cultural networking events to strengthen ties forged
World
Cultural
Fashion, cinema, literature, travel, advanced technology, music and dance, sports, arts, photography, architecture, decoration, gastronomy
